Instagram can do much more than show off those cool sneakers you recently bought!
Instagram has been a thriving platform for many small and medium businesses. Even the biggies have active Instagram profiles that appreciate conversations with their customers. All of these signal towards Instagram’s ability to help a business prosper.
Here are four easy steps to take your Instagram marketing strategy to the next level.
STEP ONE: Design and create a marketing plan
This has to do with the questions – What do you want to achieve for your brand/ where do you see your brand in the near future? These questions will help you determine the goals or end result of the marketing plan at hand. Thus, we can then work backwards to decide how much ammunition you must pump into your social media plan.
If you take a quick look at the other brands and how they choose to use the medium, you will get a fair idea of Instagram’s strength and opportunities to prosper. Images and Videos tend to find the traction that a brand can use. It also opens the forum for consumers to interact with the brand and get additional information.
Every brand has a style and tone on Instagram. Your brand must own one too! Let’s assume your marketing goal is to improve customer interactions and introduce a new product through the same. In this case, it’s imperative that your communication is friendly, and the brand must hit a chord with the consumer’s mind. The key is to humanize your brand and give it a familiar feel.
Your social media plan for Instagram must detail the budget and how regularly would you want to put out content on the platform. This frequency determination will guide your content plan.
STEP TWO: The Content Specifics
This is what your audience will see. Content must be engaging and interesting to create a sense of desire in your customer’s mind. You may want to put out images/videos of your brand in both the story and post feature on Instagram.
The real question to be answered is: How to make good content?
Well, content that matches industry standard, while cutting its own niche – makes great content! In today’s day and age, it’s rather simple to make interesting videos and images by using websites like InVideo, Biteable, Envato, etc. You can easily use a user-friendlypromo video maker to make short videos.
InVideo throws interesting templates that allow you to find your brand’s voice and tone. With a varied array of different visual textures, the website helps simplify the editing process. It also helps your brand achieve a professional level of content.
STEP THREE: Driving engagement
Instagram is one of the best mediums to converse with your target audience. Many brands run content and do live sessions to interact with their end consumers. This helps create a long-lasting relationship with your customer base.
Your content can also be tweaked to drive engagement. In today’s day, memes and other pop culture references have proven to drive a thriving comment section. Well, it also depends on your target audience. Let’s assume that you run a brand page that deals with insurance.
You may want to then tweak your content to put your informative videos about money and security measures. Thus, the consumers who follow your profile must determine your content.
While we’re on the topic of your Instagram profile, remember to turn it into a business profile! A business profile may help garner more reach and targeted search options.
STEP FOUR – Publishing your content
Remember to use all the various mediums of disseminating content. On Instagram, you could now put out content through:
- Posts
- Stories
- IGTV Videos
- Instagram Live
- DM your audience
There are several touchpoints for you to meet your consumer, don’t miss out on any! You may also want to accelerate reach by pumping in some money to make your ad a sponsored one. With an ad maker, you can achieve a professional level ad that deserves all the reach available. Thus, accelerating these ads can boost your Instagram profile’s performance.
Instagram content usually finds more sharing and liking activity amongst the users. This is because of its user-friendly interface and infinity scroll format. Users constantly consume content and are happy to share it immediately with their friends on Instagram. This organic growth of awareness through your consumer is the best way to market your product.
It’s always more effective when someone puts in a good word for you rather than listen to the appreciation from the horse’s mouth itself! You must ask your consumers to tag you on every post they share of yours, while also using local influencers to put your product out there for the world to see.
The bottom line
Instagram is a leading social media platform that offers the kind of reach and attention that not many platforms can boast of. Thus, it’s an opportunity for every brand to meet and converse with their target audience.
It’s an opportunity you don’t want to let go of!
