How to Build Your Brand with Instagram

Information, thoughts, feelings. We put it all out there for our friends, co-workers, and strangers to see (in some cases). We also share our opinions about specific products, people, articles, videos, and brands. Because the publishing world has been cracked open and made available to everyone, both on a blogging level and a status update level, we can begin to build both our reputation and our brand.

Brands used to pay big money for this type of power.

Now it’s free.

Building your brand with Instagram isn’t just about attracting as many followers possible. Some brands and most celebrities pay money for this, but it’s not powerful and thus doesn’t cost much money. No. Building your brand with Instagram can’t take place until you’re open to getting down in the trenches with your following.

Talk with them, not to them.

Listen and think about what they’re telling you. It matters.

Once you’re at that point, you can start building your brand.

Post about what they want to watch

If you’re sharing a post on Instagram, then you need to consider what your viewers want to read. In a way, you’re a movie director and the only person you should be thinking about the whole time is the person watching your movie. Post for your viewer.

If you’re using Instagram for yourself, as many Instagrammers start out doing, then you don’t need to worry about this right now. Sure, it will help you because your viewers might appreciate it, but you also risk losing some of your core viewership if you begin writing for new visitors. If you have a loyal following, then they’re probably right there with you, learning, and on the same page. You’re leading the way of course, but they’re experiencing much of the same thing. So when you begin to post images and videos for new visitors, your loyal viewers are thrown off. This comes down to a decision you have to make — do you want to attract new followers and provide a well-rounded experiencing or do you want to continue forward at your own pace and post for that group of loyal followers?

Perhaps there’s a happy middle ground?

Be yourself

If you’re not yourself, then who are you!?

Too many Instagrammers try to be someone they’re not. It doesn’t matter if its celebrity, pro blogger, or whatever — it’s easy to see through. Be yourself and do your thing. If you’re true to you, then your viewers will like you for who you are, not for who you’re trying to be. Be transparent and express yourself. For getting more views, buying Instagram real followers views is the safest way to achieve the same.

It comes down to Word of Mouth

The social media provides everyone the chance to level with friends, strangers, customers, trolls — whoever! Take advantage of this and always strive to create good word of mouth. People are going to talk, so it might as well be geared toward your favor, right?

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