New businesses are very common today. With access to greater information through technology, it’s easier to open up a business today than it was in the past. However, success isn’t guaranteed. In fact, there are more chances of failure than there of success. But to stay on top of your game, you must keep users engaged and involved. And content marketing is the best way you can do this.
A large number of companies are using this tool to promote their business and It’s working. Now that people have access to faster internet with deals like Spectrum Specials, online content creation reaches a wider audience. Still not convinced? Here’s how content marketing can transform your business.
It Keeps Customers Engaged
Content marketing plays an important role in keeping your customers engaged. When you upload content such as videos, pictures, and articles regularly, customers will stay interested. They will keep coming back to your websites or social media pages to know more. When there’s greater engagement, new customers are also likely to increase. You can use trending topics and humor to hold your users’ interest. Nando’s, for instance, uses puns and humor to appeal to its audience. This results in people sharing their posts and building the company’s popularity. When customers are engaged with the brand, they will be more likely to stay loyal to it.
Makes Sure You Stay Relevant
An organization needs to stay relevant. But it’s also hard to ensure this with factors like changing trends, new technology, and upcoming businesses. In a world that moves at this rate, content marketing is your safest bet. It helps companies stay relevant by creating new content that is new, trendy, and relatable. Many brands today make use of Tik Tok as a marketing platform to achieve this. For instance, E.L.F the beauty company came out with a song on Tik Tok that led to millions of views. Previously, this beauty company wasn’t as popular as it became after its great marketing stunt. Its sales saw a significant increase and it also attracted more customers.
Builds Your Brand Image/Identity
A company’s brand identity is what sets it apart. It’s how customers distinguish between different brands and organizations. And with content marketing, this identity is made even stronger. The kind of content you upload and share defines what you represent and stand for. And this is what people come for. Some brands have an identity around serenity and minimalism. One such brand is Glossier. And it uses content marketing to build this image. Beauty brand Glossier uploads videos of simple, organic, and natural users applying its products. It also employs a soft soundtrack to go with this content. Such marketing tactics are very important for building a unique and separate brand identity.
Content marketing is relatively cost-effective when compared to other forms of marketing. It doesn’t involve expensive billboards or pricey television ads. Today’s content marketing just involves good ideas. You just need a platform to execute these. And the good news is, these platforms are usually free. Most content marketing takes place on social media sites such as Facebook, Twitter, Tik Tok, and Instagram.
This just involves you posting regular content. If you want greater customer outreach, you can make use of famous influencers. And even with this, costs are huge. This is because most influencers are already looking for sponsors and are new. So, when somebody does hire them, they don’t charge too much money and are quick to accept the offer. In traditional marketing, you would need to hire professional actors who would take up most of your budget.
It’s no surprise that content marketing is one of the most important tools for building brand popularity today. Businesses keep users excited and engaged with new videos, challenges, and posts. There are also chances that such posts might go viral. This, in turn, increases audience and customers. Chipotle, for instance, built its popularity through content marketing on Tik Tok. It came up with a challenge called Flip It. This involved different users flipping a Chipotle lid to see if it would land successfully. This gained millions of views and people from all over the globe were doing this challenge. So, it’s important for businesses, especially new ones, to make use of content marketing for growth.